5 Simple Tips for Boosting Your Personal Brand as a Designer

2:53 PM

Nilaksh

January 19, 2022 3:32 PM

Stop stalling and use these tips to improve the branding and draw customers. You work as a freelance artist and have a lot on your plate. You’re still working tirelessly to make sure your customers are taken care of.

You regularly produce excellent production work for your customers, but as a freelance artist, you’ve been putting off investing in your own branding and promotion. You know it’s critical to have a new, convincing brand name in order to draw more and better customers, but how are you going to find the time to invest in yourself when you’re still too busy?

Invest In Yourself

Investing in your online brand identity would help you develop yourself as a freelance designer, in the end. Creating a personal identity — your company name, website, social media profile, bio, and visual aesthetic — allows you to easily show your creative personality, services you provide, and sectors you excel in.

For a change, put yourself in the shoes of the customer. Schedule some time for yourself at the start of the workday — before you do some client work or even check your inbox! You’ll be shocked how much you can do in just one hour a day for five days.

When it comes to time management, you might have used the phrase “do the toughest thing first.” The same theory applies here, but you’re starting with the most critical step: making sure to invest in oneself!

If you’re stuck and don’t know where to begin, try these helpful hacks to get started and rapidly improve your brand’s visibility!

Picking the Right Website Designer

Step 1: Own a website

Having your own website that you fully manage is a crucial move in establishing yourself as a trustworthy brand. You may have some social media accounts, but they are insufficient to build your credibility as a designer.

Registering a domain name and creating a website through CMS like Webflow is a fast, convenient, and elegant solution.

Step 2: Have a professional email

Solution: Email address to your domain

Do you really want to use the cheesy Gmail account you set up for clients a decade ago? That’s not the look I’m going for!

Instead, take advantage of Hostinger and create a custom email address for your professional correspondence.

Step 3: Write a skilled profile.

Solution: Break the job down into tasks.

Trying to explain yourself and your brand through words can be difficult if you’re used to interacting mainly by visual means. Don’t be concerned! Here’s how to break down each move and come up with an amazing professional bio:

  • Take a piece of paper and a pen. Make a cheat sheet of all that comes to mind when you think of your design, motivation, brands you admire, and clients you’d like to work with.
  • Begin assembling the cheat sheet into a structured bio. Begin assembling the cheat sheet into a structured bio.

If you find yourself starting to write your first sentence just to delete it over and over again, here’s a tip to help you break through: make your first version “bad” on purpose! Try to come up with the most absurd, corny, and unprofessional bio you can for yourself. You’ll definitely laugh a lot, and when you’re done, you’ll be shocked at how “good” your “poor” bio is! And if you already find your bio is awful, at least you have a whole page of copy to work from instead of a completely blank page facing you in the face!

  •  If you’ve finished writing your profile, cut it down to a tweetable length. It’s definitely a smart idea to have both a long and short bio.

Step 4: Build a presence on social media.

Solution: Make a note of your handles and have a link to your website.

Yes, we just said that “social profiles alone are not enough to identify you as a reputable designer”. But that doesn’t mean you should totally neglect your social media presence!

Our advice is to reserve your brand name (which should preferably compliment your domain name) through all related social media sites, such as Instagram, Twitter, Facebook, TikTok, YouTube, LinkedIn, Behance, and Dribbble.

If the brand name is still taken to some websites, try changing it to something more consistent. Here’s a tool that will help you search whether usernames are available on most social media platforms: https://www.namecheckr.com/

Choose one or two preferred social media sites to keep up with on a daily basis. These are most likely the channels where you already participate.

Link to the select social media accounts that you connect with on a daily basis from your website. This way, no matter when anyone finds you, they’ll be able to get to the good things – your portfolio – quickly and conveniently.

You could also build a personalized “Link in Bio” page on your website as an added bonus. To connect to your portfolio, contact details, and any other relevant destinations you want your clients to see, use big buttons and mobile-friendly formatting. You bring users into your website and introduce them to your branding more easily if you use your own website instead of a third-party provider like Linktree.

Step 5: Build a portfolio on the domain

Solution: Host your portfolio

It’s well worth it to invest in uploading your portfolio to your own whether you’ve been using a website like Instagram, Behance, or Dribbble as your portfolio. Create a website.

If you host your portfolio on someone else’s website, you’ll never have complete control of how it’s shown. Since you have complete control over the meaning, formatting, and navigation of your materials, using your own website for your portfolio is the most professional way to show off what you can do to prospective customers.

Know that you should still iterate if uploading and organizing your portfolio material sounds challenging. Put something out there, see how it feels, and keep contributing to it until your portfolio reflects your true abilities as a designer.

Facing an issue while creating a website?

Bonus Tip

If you’re lost for ideas, look at the various resources available on the internet of designers.

2 thoughts on “5 Simple Tips for Boosting Your Personal Brand as a Designer”

  1. Pingback: What qualities do businesses seek in a design portfolio? How do you demonstrate your passion? - Uncategorized

  2. Pingback: Brand Perception and Logo Design: How Do They Relate to Each Other - Design

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