Hidden Meaning in Famous Logos

5:29 PM


January 19, 2022 3:47 PM

We frequently see logos with hidden meanings or odd resemblances — some intentional, some not so much. We’ll look at one that fits into the latter type.

Tesla Logo

Though many famous logos have multiple meanings of some type, it’s safe to assume that no design team is looking for visual similarity to a product or in completely other areas. We love the clever design of the logo, even though it requires a little bit of specialized technical expertise to appreciate. See these classic examples for additional logos with hidden meanings.

1.) Tesla


When you look at the Tesla logo, what do you notice? It’s a topic that has recently piqued the interest on Twitter, and with good cause. Most people would probably accept a well-intentioned stab at a ‘T’ for Tesla, but for some, the design’s shape holds a comparison that’s difficult to ignore once you’ve seen it.

The design contains a deeper message that only individuals with a background in mechanics are likely to understand. According to Elon Musk’s tweet, the T shape represents a cross-section of the Tesla engine – one of many design Easter eggs Tesla is known for.

2.) Goodwill


Goodwill is upbeat, positive, and optimistic, and its logo reflects it. It is most recognized for its vast network of thrift stores, but it also has sister organizations in Canada, South America, and Asia.

Many people overlook the fact that this logo skillfully integrates a smile in two places: the primary symbol above the wordmark, and one within the wordmark itself. (Are you still unable to see it? Check the initial ‘G’ carefully.)

3.) BMW


The brand currently manufactures automobiles and motorbikes and has become synonymous with class and excellence all over the world.

It’s a mix of the logo of the Rapp Motorenwerke, from which the company grew, and the colors of the Bavarian flag.

4.) Unilever

Although the pictograms appear to be random, each one represents one of the company’s sub-brands (such as a lock of hair signifying Unilever’s shampoo products) or corporate values (such as a bird representing freedom).

5.) Subway

Known for its made-to-measure, salad-packed sandwiches, Subway has more than 42,000 locations in more than 100 countries.

The yellow and green colors are “a representation of the colorful array of fresh vegetables and other ingredients” found in the company’s restaurants. The arrows that arise out of the first and last letters of the wordmark appear to depict the entrances and exits of a Subway.

What do you think was the most difficult to understand? Tell me in the comments if you find any hidden meaning in any other logo. Each logo has some distinct feature. It is just a matter of who sees it and who doesn’t.

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  1. Pingback: Brand Perception and Logo Design: How Do They Relate to Each Other - Design

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