How to Develop Rapport: Avoid Small Talk and Get To Point

12:35 PM


January 19, 2022 4:36 PM

Developing rapport with the customers is a must if you want to succeed. I am very shy while talking to strangers. I want to have more followers on Instagram, Twitter, or other social media applications but I tend to choose posts over reels. Feeling worried about what others might think.

When we talk to strangers we tend to start the conversation with small talks. This is one thing that I am not really good at. Okay, we do need to acknowledge that in order to establish rapport with people, we must first do some of that. But there is another talk that is Making Big Talk. You should look that up, there is a Ted talk about it.

Why is building relationships very important for long-term growth in business?

Importance of Big Talk in Building Rapport

Since time is of the essence, raise bigger questions in life. As in, what woke you up this morning? You can have a deck where you have some amazing conversation starters. You can flip through it and you can pull out a question. Have you watched videos on Youtube where they have specific questions to ask people? It’s as if, yeah, this is a good topic for discussion.

Few key behaviors to consider when building rapport with your customers.

Showing empathy and developing a trusting bond ultimately build rapport. Let’s have a look at a few key behaviors:

  1. Use the customer’s name in conversation
  2. Use lots of questions this provides
  3. Lean forward when sitting
  4. Find links between common ground
  5. Be non-judgmental
  1. This helps to personalize a conversation and helps you to remember their name for future reference.
  2. This provides the customer an opportunity to speak and share their thoughts and ideas.
  3. Having an open posture will help you both feel relaxed.
  4. Refer back to what they have already said to show a really strong connection between you.
  5. Do not be swayed by preconceived ideas or stereotyping build on their ideas. This shows that you are listening and that you do have an interest.

Genuine good rapport is built on trust.

Here’s another tip I have for you if you begin the conversation revealing something that is much deeper about yourself people will return kindly. Most of the time there is such a thing as an overshare like you don’t want to drag out everything. Once I get to know the person I tend to open up more freely.

I’d like to learn more about your business, including its goals and financials. I tell you what my business goals are or how much funds I have, and it is up to you to decide whether or not you want to reciprocate. There’s this thing about reciprocity that you feel obligated to tell me.


If you see someone in front of you in line or somewhere learn the art of making a better conversation with people. Approach from the standpoint that I’m curious about you I just want to be a great listener and it’ll create a new version of you. This will ultimately lead to having a great rapport with the person.

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