Tips to use Visual Content to Increase Website Traffic

12:56 AM


January 19, 2022 3:25 PM

You may not think too much about the visual content of the webpage and its impact on traffic. However, research shows that images play a bigger role in attracting traffic than you think.

If there are no visual elements, the probability that any content containing any type of visual content will be read increases by 80%.  That is any old photos or videos that have nothing to do with the written content. When visual content is related to written content, it accounts for 90%.

These statistics alone can convince you that you may have overlooked the importance of visual content on your website. Visual content is more valuable than most people think, but the following tips can greatly increase your website traffic.

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1. Using Visual Content That Adds Value to Your Content

Visual content

While inventory photos serve a purpose, they may not continually be the proper choice on your content material. Try to apply photos that help to convey the message of your content material and add value to it. Also, pick the proper kind of virtual content material for the proper moments. A video can assist to deliver a story, while infographics, graphs, and illustrations can assist in unraveling extra complex points. Screenshots work nicely with ‘How To’ publications at the same time as the proper image can upload a few emotions for your latest news piece or story.

2. Optimizing the visual content of SEO

By now, most people should know the importance of optimizing SEO websites. This is the optimization of the website page you want to rank for. You need to optimize each page for different keywords in order to get a higher ranking on search engines such as Google or Bing. Although it is important to put keywords in the content, meta description, title, tags, etc., add them to the alt tags of the image as well.

3. Ensure that the visual content is properly placed.

Consider where each visual can go if you’re writing a piece of material that includes visuals. Your piece should tell a story, teach, or inspire. The visual material should enhance rather than distract from the plot.

An infographic with statistics, for example, will actually fit best on the side of the text. This helps the reader to quickly scan through the page without having to click. When visual information is placed incorrectly, a reader will be forced to scroll up and down. Enable the written and visual material to flow in parallel.

Editor X, a powerful drag-and-drop website designer, is ideal for playing with visual content placement. You can transfer material in blocks about instantaneously until you’re satisfied with the outcome.

4. Make Use of Eye-Catching Images on Social Media

How many people just swipe through their Facebook or Twitter accounts without pausing before anything catches their eye? People would be compelled to avoid reading, click the post, and read it if the picture is compelling.

According to studies, our brain responds to and recognizes pictures even faster than written language. Visuals account for 90% of the information our brain processes each day. Our brain comprehends an image in one-tenth of a second. How much time do you need to read 100-200 words?

When planning to post content on social media, spend as much time thinking about the best graphics as you did in writing the piece. If it catches the eye, it has a better chance of being read and posted.

5. Create content that matches the image appeal.

Visual content will do well for receiving views, but all will be for naught if the written content is of little use or is badly written. You will have the most amusing memes, the most interesting infographics, and the most entertaining videos made using high-quality production methods. Much of this, though, is for naught if the written material is of poor quality if it does not match the visual content.



Visual material, whether you realize it or not, plays a far larger role in generating traffic than you would expect. Visuals catch our attention and imagination; use them right, and you might win a nice increase in traffic to your website!

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