Top 7 Innovative Ways to Get Your Customer’s Attention

11:57 AM

Nilaksh

January 19, 2022 4:39 PM

You don’t need an introduction to how competitive the current business world is, regardless of sector or specialty. Getting your consumers attention to listen to what you have to say or give is a difficult task nowadays, to say the least. You may either become creative and strategic about increasing brand awareness, or you can go home.

So, how do you go about doing so? Without further ado, let’s dig into the top seven tested inventive techniques to capture and hold your customer’s attention.

Here Are The Top 7 Innovative Ways To Get Your Customer's Attention.

attention

01. Concentrate on getting your website to the top of Google organically.

When you think about it, the visibility of your company’s website in search engines is directly tied to brand recognition. The better your Google ranking, the more positive attention you’ll receive from potential clients.

Not to forget that gaining client attention with a sponsored ad on Google is less successful than ranking at the top organically. This is because when someone finds your company organically via Google search, they will appreciate the fact that your brand is reputable and reliable enough to rank high.

And, as a consumer, you know that people disregard advertisements because they are aware that anyone can pay to take the top place on Google, so the element of credibility and legitimacy is essentially gone.

Simply defined, search engine optimization (SEO) is a dependable method of capturing your customers’ attention and increasing overall brand exposure and credibility.

Begin with the fundamentals. Take care of your website’s on-page SEO, which includes optimizing the content.

SEO changes by google

02. Organize Social Media Giveaways

Encourage more user-generated content as a means to put your business to the forefront and capture customers’ attention. User-generated material such as product reviews, brand endorsements, shoutouts, customer success stories, and testimonials may help you establish brand exposure and trust on the internet.

Indeed, 79 percent of consumers trust internet evaluations as much as they do personal recommendations from friends or family. As a result, sponsored advertisements or novel marketing are no match for your current consumers selling your brand.

So, how can you get your consumers to provide content to your website? It’s simple: offer an incentive. And a branded social media contest or giveaway is a great way to get started.

Choose and utilize any social media contest tools to get your offer underway right away!

03. Produce Content That Your Customers Want

There is an ever-growing sea of substandard information on the internet, so if you want to stand out and attract your consumers’ attention, you must produce material that is not only of high quality but also relevant to what your consumers want.

Create brief feedback surveys that question consumers about their preferences and distribute them on your website, email newsletter, and social media page to better understand what your audience wants. Encourage answers by providing a discount or voucher in return for completing the survey.

Based on the survey findings, adjust your content approach. Cover a wide range of material types, including blog articles, infographics, how-to instructions, podcasts, and videos. This allows you to reach a wide range of consumers, since one segment of your audience may enjoy reading articles, while another may prefer viewing a fast video on the same issue.

Consider providing highly researched, data-backed, and intelligent content for B2B audiences, such as white papers, case studies, and live webinars, to assist reinforce your brand identity and create trust.

04. Make Use of Video Content Marketing

On social media, video material is being devoured like never before. After Google, YouTube is the second largest search engine, not Bing or Yahoo. On YouTube, people search for nearly anything and everything — how-tos, product demos, recipes, you name it.

It’s no wonder, therefore, that Cisco predicts videos will account for 82 percent of all consumer internet traffic, a figure that’s 15 times larger than it was in 2017.

As a result, video is a potent marketing tool that an increasing number of marketers are beginning to use. In fact, 92 percent of marketers believe that video is a vital aspect of their marketing strategy and provides a high return on investment.

When it comes to video marketing, it is no longer enough to just create a YouTube channel for your company and publish videos on it on a regular basis. Remember that other big social platforms offer native video capabilities as well, which means you should post your videos on Facebook, Instagram, Twitter, and LinkedIn. This guarantees that your video content receives the most attention and interaction.

05. Genuinely Engage With Social Media Audience

One of the most significant advantages of utilizing social media as a business is the ability to speak with your consumers in a more “human” manner.

So you may discard the corporate language in favor of a more informal and genuine approach to customer engagement, replying to comments and inquiries in a more casual manner, and utilizing emojis to communicate as if you were a real person with a personality.

As a result, your brand becomes more approachable and relatable.

You could also promote more involvement with your consumers by explicitly asking for their opinion in the caption, such as “Drop a remark with your favorite ____ below!” or “How would you go about ____ ?” or by commenting on their posts to start a conversation.

When individuals come to see your genuine and enjoyable social media chats with consumers, they are more inclined to follow you and eventually pay more attention to your company’s offers.

06. Collaborate with Micro-Influencers

You’ve probably heard of influencer marketing, which is a marketing approach that entails relying on the impact of notable social media users who have a large social following and are recognized as experts in their field.

Micro-influencers can be found if you look a bit deeper. These are persons that have a sizable social following of 1,000 to 100,000 followers and are regarded as credible experts in their respective fields. Travel bloggers, food bloggers, fitness enthusiasts, and fashionistas are a few examples.

Customers are more likely to trust the opinions of those they believe would deliver an honest view rather than raving because they were paid to. These smaller, more concentrated figures have more personal relationships with their fans. That is, they interact with their audience on a much deeper level, resulting in higher engagement rates.

With micro-influencers, even the issue of false followers is highly improbable. You can easily assess whether or not the followers you’re attempting to reach are actual people, and whether or not the engagement is genuine.

Simply said, associating with trustworthy micro-influencers not only increases your brand’s visibility, but followers who come across your sponsored partnership material are more likely to interact and even convert.

07. Establish A Customer Referral Program

When potential clients hear positive things about your company from people they know, they will not only pay greater attention to your products, but they will also be more likely to convert.

Even if you have the finest product and brand experience, your consumers are unlikely to proactively communicate nice things about your brand unless you present them with a lucrative incentive to do so.

A referral program, as the name indicates, provides additional perks or rewards to existing customers who suggest new consumers to your company. This increases your brand’s visibility and, as a result, attracts more customers’ attention.

customer's attention

Take Uber as an example. The organization features a simple rewards scheme, yet it is readily shared. It provides a rewards program for both riders and drivers, allowing consumer advocacy to benefit both sides of the company.

Conclusion

There is no other way to phrase it: the competition for capturing and retaining customers’ attention nowadays is fierce. It is no longer enough to just have a company website and social media profiles to generate traffic and revenues. You’ll need to put in the time and effort to differentiate yourself as a brand through your customer acquisition and content strategy. And that entails implementing certain creative approaches, such as the ones discussed in this essay, into your entire marketing approach. 

These strategies are excellent in both attracting potential consumers’ attention and convincing them to consider purchasing from you. So, what are you holding out for? Now it’s your duty to put these innovative ideas into action in order to expand your customer base.

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