What qualities do businesses seek in a design portfolio? How do you demonstrate your passion?

12:26 PM


January 19, 2022 5:24 PM

Anyone here have odd, weird, or, dare we say, “goofy” hobbies? Maybe you enjoy collecting coins from all around the world and photographing them as discovered typography. Or do you recycle outdated computer components to create one-of-a-kind works of art? Have you ever tried to demonstrate these hobbies in your portfolio.

Come on, you’re designers; I’m sure you’re working on something exciting. If you do, congratulations! If you don’t, you should do something and share it with others. Personal projects can not only be enjoyable and motivating for you, but they may also have the same impact on your paying clients. Having fascinating side projects in your portfolio can assist you in making the transition from generic all-purpose designer to industry superstar.

Setting a Course for Success in the Future Portfolio

By doing fascinating personal work, you are doing more than just reducing stress or following an eccentric hobby. You’re laying the groundwork for your whole career. Consider this: if your freelancing work is just focused on obtaining your next income, you are losing out on 99 percent of what is available as a design professional. In the design industry, ask yourself what you truly want to achieve. Setting high objectives for yourself consider your particular interests.

For example, you could want to increase the size of your portfolio in order to be more appealing to higher-quality clients. And you want to recruit higher-quality clients so you can network your way into a high-profile job. You want more high-profile jobs so that you may have a crowd of turtlenecks waiting to view your work at a gallery display. That sounds more like the life of a designer. Give back to your community, or even to be the most creative person you can be.


Knowing why you’re doing all of this might help you stay on track when things get tough.

5 simple tips for boosting your personal brand as a designer

More Creative Portfolio Pulls More Innovative Work

There are hundreds of possible clients for whom you may work. How many of them do you need to make an impression on in order to have an amazingly successful career? The answer may surprise you – it’s a lot fewer than you think.

Your ideal clients are special people who seek for one-of-a-kindness rather than a commodity. If a design customer is at all knowledgeable about design (and therefore someone you want to deal with), their main idea is: I wonder if I will be surprised today? Most of the time, the answer is no; regrettably, most design portfolios deliver more of the same boring stuff day in and day out.

That is not due to a lack of creativity on the part of most designers. Most individuals are significantly more creative than they allow themselves to be – because they are worried about creating a “good impression.” As a creative freelancer, the last thing you want to do is try to create a “good impression” by becoming less imaginative.

People are frequently frightened of putting too much of themselves into their professional job, but as you will see, I feel this is a mistake. Clients tremendously appreciate unique perspective. We can have a huge giant crazy party and make our consumers ecstatic.


What they see in your Portfolio is exactly what you get

Your potential clients will only be able to assess you as a designer based on what you show them. If the only item on your portfolio is bland, dull work that you just took to pay the bills, it will have a significant impact on how you are approached and the type of work you will be given.

Nobody gives a once-in-a-lifetime project to someone they don’t believe will put their heart and soul into it.

Consider this: if I’m a high-profile customer looking for a star designer, do you think I’ll go with the technically competent but boring designer who just has one-size-fits-all solutions to show me? Or the outlier designer who demonstrates their exceptional imagination through a captivating personal project?

If you simply display ‘demand for high’ work, you will just receive more of the same. So embrace your wild nature and set aside time to work on something wonderful.


Your portfolio is an opportunity to share your own narrative. When people view your work, you should aim to send them on an emotional roller coaster. Yes, it is necessary to demonstrate your expertise, but 90% of design is understanding how to think, not how to perform technical things.

Of course, you must be able to perform technical tasks as well, but this is referred to as a “minimum requirement.” If I’m a high-value customer, I’m not going to think about whether or not you have the necessary abilities. I already believe you have them, and if you don’t, I won’t even consider employing you. Clients are interested in whether or not your intellect is turned on.

If it is, people will notice it in your work.

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